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Essential Tools and Technologies to Support Effective Business Development
Business development (BD) is a multifaceted discipline that requires strategy, relationships,...
Product marketing: what is it and why is it needed in IT
Product marketing: what is it and why is it needed in IT
Launching a new product on...
Elasticity in the long run and short run
Key points
In the market for goods and services, quantity supplied and quantity...
What Is Good–Better–Best (Tiered) Pricing?
When businesses want to appeal to a broad range of customers while maximizing revenue, they often...
How to Measure the Success of a Viral Marketing Campaign — Metrics That Matter
Introduction
In marketing, “going viral” is often treated as the ultimate badge of...