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How to Define Your Target Audience and Master Market Segmentation
Introduction: Why Knowing Your Audience Is the Heart of Great Marketing
Imagine standing in...
Lawrence of Arabia. (1962)
The story of T.E. Lawrence, the English officer who successfully united and led the diverse,...
What Is an Emergency Fund, and How Much Should I Have?
What Is an Emergency Fund, and How Much Should I Have?
Life is full of surprises—some...
What Do I Do If the Prospect Isn’t Ready to Close Yet?
Introduction
In an ideal sales scenario, every well-qualified prospect progresses steadily...
City Lights. (1931)
With the aid of a wealthy erratic tippler, a dewy-eyed tramp who has fallen in love with a...