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How Are Potential Profits Used in a Social Enterprise?
Social enterprises are built on the idea that business can be a force for good. Unlike...
Common Marketing Mistakes (and How to Avoid Them)
Introduction: Why So Many Marketing Campaigns Fail
Marketing is both an art and a science. It...
Operation Christmas Drop (2020)
Congressional aide Erica forgoes family Christmas to travel at her boss's behest. At a beach side...
What Should Be Included in a Business Biography?
A business biography is a professional narrative that showcases a person’s career journey,...
The Challenge of Educating Other Functions About Product Marketing
Product Marketing Managers (PMMs) are often masters of external communication—crafting...