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What is the difference between branding, performance and brand formation
Marketing is a multifaceted discipline that involves a variety of strategies and tactics. Among...
How Do I Determine If I’m the Right Founder for a Particular Idea?
Starting a business is a challenging yet exciting journey, and one of the most important...
Changes in equilibrium price and quantity: the four-step process
Key points
There is a four-step process that allows us to predict how an event...
When Brands Should Create Their Own Media
It is important to be clear that creating, launching, and maintaining your own brand media is...
The Phillips curve in the Keynesian perspective
Key points
A Phillips curve shows the tradeoff between unemployment and inflation...