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B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where...
What Metrics / KPIs Should Be Used in Mobile Marketing?
Introduction
In the rapidly evolving world of mobile marketing, success isn’t just about...
What Kind of Resources Are Needed to Complete a Transaction?
Mergers and acquisitions (M&A) are among the most resource-intensive and strategically...
What Books Tell the Story of Risky Financial Deals and Crises from the Inside
What Books Tell the Story of Risky Financial Deals and Crises from the Inside
Few subjects...
How Do I Determine if I Need a Co-Founder or Partner?
Launching a startup is an exciting yet daunting journey. One of the most pivotal early decisions...