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The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...
Changes in equilibrium price and quantity: the four-step process
Key points
There is a four-step process that allows us to predict how an event...
Dementia: Causes
Many causes of dementia are neurodegenerative, and protein misfolding is a cardinal feature of...
The benefits and costs of US environmental laws
Key points
Taken as a whole, the benefits of US environmental regulation have...
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