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How Do I Advertise on Facebook for Free?
One of the most searched questions about Facebook marketing is whether it’s possible to...
How Is Positioning Different from Branding, Differentiation, and Value Proposition?
Introduction: The Web of Marketing Concepts
In marketing discussions, a few terms tend to blur...
What Is a Good Retention Rate or Benchmark?
When companies measure user retention, one of the first questions leadership asks is: “Is...
How Long Should Mentoring Last and How Often Should We Meet?
One of the most common questions about mentoring is: How long should it last—and how often...
How to Balance Short-Term vs. Long-Term Marketing Strategy: Quick Wins vs. Sustainable Growth
Introduction
In the fast-moving world of marketing, leaders often face a recurring dilemma:...