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What Challenges Do CMOs Face?
The role of the Chief Marketing Officer (CMO) has never been more demanding. Once seen primarily...
What Is Customer Acquisition in Marketing?
Customer acquisition is one of the central responsibilities of marketing. While sales may close...
How to budget properly
Saving money can be a straightforward process if you approach it with some planning and...
Which Activities or Tools Help Boost Motivation? Practical Ideas to Energize and Inspire Your Team
A motivated team is a productive team—but motivation doesn’t happen by accident....
Your guide to key tax terms
1. Gross and taxable income
Gross income is your total income over the course of the year....