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When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
How Does B2C Marketing Differ from B2B Marketing?
Marketing is not one-size-fits-all. While many principles overlap, B2C (Business-to-Consumer) and...
How Should I Give Feedback to Different Roles? (Boss, Peer, Direct Report)
Giving feedback is essential to creating a healthy, productive work environment—but how you...
The Disadvantages and Risks of Guerrilla Marketing (and How to Avoid Them)
Creativity without caution can backfire. Here’s how to do it right.
Introduction: The...
Is Google AdWords the Same as Google Ads?
Many people still use the term Google AdWords, even though Google officially rebranded the...