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Marketing and Advertising
When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception No brand exists in a vacuum. Markets shift,...
By Dacey Rankins 2025-10-24 15:55:32 0 3K
Marketing and Advertising
How Does B2C Marketing Differ from B2B Marketing?
Marketing is not one-size-fits-all. While many principles overlap, B2C (Business-to-Consumer) and...
By Dacey Rankins 2025-09-20 16:38:55 0 5K
Business
How Should I Give Feedback to Different Roles? (Boss, Peer, Direct Report)
Giving feedback is essential to creating a healthy, productive work environment—but how you...
By Dacey Rankins 2025-07-23 12:24:34 0 5K
Marketing and Advertising
The Disadvantages and Risks of Guerrilla Marketing (and How to Avoid Them)
Creativity without caution can backfire. Here’s how to do it right. Introduction: The...
By Dacey Rankins 2025-10-07 15:01:16 0 4K
Marketing and Advertising
Is Google AdWords the Same as Google Ads?
Many people still use the term Google AdWords, even though Google officially rebranded the...
By Dacey Rankins 2026-01-09 20:04:01 0 2K

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