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How Is User Behavior in Search Different From General Behavior on Websites?
When people browse the internet, their actions can be categorized into two broad contexts:...
How to Create a Marketing Plan (and the 10 Questions Every Marketer Should Answer)
Introduction
Marketing can feel like a vast and complex ecosystem — full of buzzwords,...
How Can Small Businesses Develop an Effective Strategy?
For small businesses, developing an effective strategy is critical to ensuring long-term success...
What Metrics Indicate Product Success?
Measuring product success is one of the most critical responsibilities of a product manager (PM)....
Why the private sector under invests in innovation
Key points
New technology often has positive externalities—in other words,...