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What Leadership Qualities Does the CEO Possess?
A CEO's leadership qualities are among the most defining elements of their effectiveness. Great...
How Do I Analyze Competitors and Alternatives for Positioning?
Introduction: Why Competitive Analysis Is the Backbone of Positioning
Every market, no matter...
The Dangers of Smoking
On the dangers of smoking
Smoking is one of the most significant threats to human...
Press Releases: Common Mistakes to Avoid and How to Measure Their Effectiveness
A press release remains one of the most powerful tools in public relations and marketing,...
Brand positioning through texts and copywriting
Many outsiders and even business owners consider copywriting very narrowly - exclusively as the...