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When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
How Can I Prevent Social Loafing in Team Projects?
Social loafing—a phenomenon where individuals contribute less effort when working in a...
Macroeconomic perspectives on demand and supply
Key points
Keynes’ Law states that demand creates its own supply....
What Percentage of MLM Participants Succeed vs Fail?
Introduction
Multilevel Marketing (MLM) has long marketed itself as a path to financial...
How Does a CMO Measure Marketing Effectiveness?
One of the most critical responsibilities of a Chief Marketing Officer (CMO) is proving the...