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What Mistakes Should We Avoid in Business Development?
Business development (BD) is a critical driver of growth, revenue, and strategic expansion. Yet,...
What Role Do Loyalty Programs or Gamification Play in Retention?
Customer acquisition can be expensive, but keeping existing customers engaged is often more...
What Is Google Analytics, and How Does It Work?
In today’s digital-first world, websites are the front door to businesses, organizations,...
Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic...
What Is A/B Testing in Advertising?
In modern advertising, assumptions about what will work are no longer enough. Consumer behavior...