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How Should Organizations Handle Media Relations During a Crisis?
Effective media relations are a critical part of crisis management. During a crisis, the way an...
What Kind of Budget Is Needed for Guerrilla Marketing?
How low can you go, what typical costs look like, and how to run an effective campaign on a tight...
Brand positioning through texts and copywriting
Many outsiders and even business owners consider copywriting very narrowly - exclusively as the...
What Is the Role of Creativity in Advertising?
Advertising exists in a world of constant noise. Consumers are exposed to thousands of messages...
How Has the Role of Influencers Evolved Over Time?
Influencers have become an integral part of modern marketing strategies and digital culture, but...