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Kola superdeep well
The Kola experimental reference superdeep well (SG-3) is the deepest mine working in...
When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
The Role of References in Education: Guiding Learning, Honoring Scholarship
The Role of References in Education: Guiding Learning, Honoring Scholarship
Education is a...
The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...
The Importance and Benefits of YouTube Marketing — A Strategic Overview
Introduction
YouTube has evolved from a simple video-sharing website into one of the most...