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How Is Business Development Different From Sales or Marketing?
Business development, sales, and marketing often get mixed up — sometimes even by the...
How Can Brands Find the Right Influencers to Partner With?
In the age of digital marketing, influencer partnerships have become a cornerstone of brand...
What is investment?
There are many myths surrounding investments. Some say that this is too complex a tool for a...
How Do I Qualify a Prospect?
Qualifying a prospect is one of the most critical steps in sales. It determines whether a lead is...
What Is Business Development / What Does a Business Development Manager Do?
Business development (BD) is one of the most misunderstood functions in modern organizations....