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A Beautiful Mind. (2001)
After John Nash, a brilliant but asocial mathematician, accepts secret work in cryptography, his...
What Is Positioning? (Understanding Brand and Product Positioning)
Introduction: The Art and Science of Perception
In marketing, positioning is one of the most...
International environmental issues
Key points
Certain global environmental issues, such as global warming and...
The structure of costs in the short run
Key points
Looked at from a short-run perspective, a firm’s total costs can...
The Impact of Key Financiers on the Evolution of Finance and the Global Economy
The Impact of Key Financiers on the Evolution of Finance and the Global Economy
Finance as a...