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30 Questions to Ask Your Mentor
One of the greatest advantages of having a mentor is access to their knowledge, experience, and...
How to Measure the Effectiveness of Your Copywriting Efforts
Introduction: Why Measuring Copywriting Matters
Copywriting is often described as the “art...
What Is the Average Cost Per Lead?
Cost per lead (CPL) is one of the most important metrics in sales and marketing. It tells you how...
What Do I Do If the Prospect Isn’t Ready to Close Yet?
Introduction
In an ideal sales scenario, every well-qualified prospect progresses steadily...
15 Iconic Guerrilla Marketing Examples That Shocked, Delighted, and Went Viral
Introduction
In marketing, creativity often matters more than cash. While traditional campaigns...