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Can Small Businesses Use Newspaper Advertising?
Newspaper advertising is often seen as something only large corporations can afford. Full-page...
What Is Marketing? Definition, Scope, and Why It Matters More Than Ever
Introduction: Marketing — The Heartbeat of Every Business
If sales are the lifeblood of a...
What Is B2C Marketing?
Business-to-Consumer (B2C) marketing is the process of promoting and selling products or services...
How to Measure the Success of a Viral Marketing Campaign — Metrics That Matter
Introduction
In marketing, “going viral” is often treated as the ultimate badge of...
What Is the Best Time to Air a TV Ad?
Choosing the right time to air your TV advertisement can significantly impact your...