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Business
How Should I Split Equity with Co-Founders?
Equity distribution is one of the most critical and potentially sensitive decisions a founding...
Von Dacey Rankins 2025-05-01 16:20:49 0 12KB
Marketing and Advertising
Best Practices for Telemarketing Calls — Script, Approach, and Targeting for Success
Introduction Telemarketing remains one of the most powerful tools for direct customer...
Von Dacey Rankins 2025-11-06 18:00:55 0 6KB
Marketing and Advertising
Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?
It’s a familiar story in B2B organizations: marketing launches campaigns, invests in...
Von Dacey Rankins 2025-09-22 15:39:57 0 8KB
Marketing and Advertising
How Do Facebook Ad Auctions Work?
Every time you run a Facebook ad, you are not simply “buying space.” You are entering...
Von Dacey Rankins 2026-01-22 19:37:37 0 866
Marketing and Advertising
How to Measure the Effectiveness of Your Copywriting Efforts
Introduction: Why Measuring Copywriting Matters Copywriting is often described as the “art...
Von Dacey Rankins 2025-10-01 14:40:54 0 5KB
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