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What are public goods?
Key points
A public good has two key characteristics: it is...
Elasticity in areas other than price
Key points
Elasticity is a general term, referring to percentage change of one...
Email Marketing: How to Increase Sales with Email
Email Marketing: How to Increase Sales with Email
Email marketing remains one of the most...
What Is User-Generated Content (UGC)?
Introduction
In the modern digital ecosystem, every customer has a voice — and those...
What is the PPC model and how is it used in advertising?
To find more interested users, companies run ads. Advertisers often use the PPC model to quickly...