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How Does Google AdWords Work?
Google AdWords—now known as Google Ads—may appear simple on the surface: advertisers...
The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...
In Education, Events, and HR: “Was the Content Organized?” “How Often Does Your Supervisor Give Feedback?”
In settings like education, corporate events, and human resources, two essential drivers of...
How Long Does It Take to Acquire a Customer?
One of the most common—and most misunderstood—questions in marketing and sales is:...
How to manage subscriptions and unsubscribes to on-site and off-site newsletters
There are 2 pieces of news: bad and good. The bad news is that your subscriber base is degraded...