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Is Google AdWords the Same as Google Ads?
Many people still use the term Google AdWords, even though Google officially rebranded the...
What Is the Difference Between Customer Acquisition and Customer Retention?
Customer acquisition and customer retention are two of the most important concepts in marketing...
How Do You Maintain Engagement in a Community?
Building a community is only the first step. The real challenge lies in sustaining engagement...
Startup.com. (2001)
Traces the birth and failure of new media company govWorks.com.
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When Is the Best Time for a Company to Pursue a Transaction?
Why Timing Is One of the Most Critical — and Misunderstood — Factors in M&A**
In...