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How Social PR Works
The values that brands convey affect consumer choices. They like to buy products from socially...
What Metrics Should You Track for CRO?
Conversion Rate Optimization (CRO) isn’t just about tweaking buttons or redesigning landing...
When Should I Launch a Product — and How Far in Advance Should I Prepare?
Timing can make or break a product launch. You could have a brilliant product, the perfect target...
Top 5 Thrillers
The Night Agent (2023– )
Low-level FBI agent Peter Sutherland works in the basement of...
The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...