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How Do I Determine the Right Price for My Product?
Pricing is one of the most important strategic decisions any business makes. Set your price too...
The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...
How to effectively resolve conflicts in a team? Guide from the HR Director
How to effectively resolve conflicts in a team? Guide from the HR Director
One colleague...
The Zone of Possible Agreement (ZOPA)
Introduction: Why ZOPA Matters in Every Negotiation
Whether you’re negotiating a salary, a...
How Can I Encourage Active Participation During Meetings?
Strategies to Build Engagement, Inclusivity, and Ownership
Meetings are meant to drive...