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How Long Should Mentoring Last and How Often Should We Meet?
One of the most common questions about mentoring is: How long should it last—and how often...
How to Use Social Media Effectively for Marketing
Introduction: Why Social Media Is Every Business’s Stage
In today’s digital economy,...
When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
Can a Startup Biography Evolve Over Time?
A startup biography isn’t a one-and-done document. Just like the company it represents, a...
Dementia: Pre-dementia
Pre-dementia states include pre-clinical and prodromal stages. The prodromal stages includes (1)...