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Business
The Zone of Possible Agreement (ZOPA)
Introduction: Why ZOPA Matters in Every Negotiation Whether you’re negotiating a salary, a...
By Dacey Rankins 2025-11-28 14:34:49 0 979
Marketing and Advertising
How Does B2C Marketing Differ from B2B Marketing?
Marketing is not one-size-fits-all. While many principles overlap, B2C (Business-to-Consumer) and...
By Dacey Rankins 2025-09-20 16:38:55 0 4K
Business
How to Assess the Viability of a Startup: Analyzing the Business Model Canvas
How to Assess the Viability of a Startup: Analyzing the Business Model Canvas Business Model...
By Leonard Pokrovski 2024-07-18 17:46:33 0 26K
Marketing and Advertising
Common Mistakes to Avoid in Market Research (and How to Fix Them)
Introduction Market research is one of the most powerful tools a business can use.It guides...
By Dacey Rankins 2025-10-13 17:47:29 0 3K
Intranet
What is an intranet?
An intranet (from the Latin intra – internal – and English net – network) is a...
By Dacey Rankins 2024-03-26 17:03:22 0 24K
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