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Can Influence Be Positive and Negative?
Understanding the Full Spectrum of Human Influence in Life, Leadership, Social Media, and...
Can a Business Consultant Help with Implementing Their Recommendations?
When a company hires a business consultant, they often expect valuable insights and...
How Do I Plan and Execute Effective B2B Marketing Campaigns?
Planning and executing an effective B2B marketing campaign is no small task. Unlike B2C...
How Far in Advance Should I Submit a Newspaper Ad?
Timing is one of the most overlooked factors in newspaper advertising. Many advertisers focus on...
Should I Segment My Customer Base and Price Accordingly?
One of the biggest mistakes businesses make in pricing is treating all customers the same. In...