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What is the Role of a CMO?
In the modern business landscape, the Chief Marketing Officer (CMO) is no longer just the person...
What Is Positioning? (Understanding Brand and Product Positioning)
Introduction: The Art and Science of Perception
In marketing, positioning is one of the most...
What Analytics Tools Can Help Track and Enhance My Performance?
In today’s fast-paced digital world, understanding your performance is key to improving and...
Home Automation
Home automation or domotics is building automation for a home, called a smart home or smart...
What Closing Techniques or Methods Exist?
Closing is one of the most important parts of the sales process because it transforms interest...