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What Is Benchmarking?
In today’s competitive business environment, understanding how your organization performs...
What did Covid-19 do to kids' mental health?
n recent years, the mental health of young people in the United States has been steadily...
How Do I Analyze Competitors and Alternatives for Positioning?
Introduction: Why Competitive Analysis Is the Backbone of Positioning
Every market, no matter...
How Do I Measure the Success of Social Media Marketing (ROI)?
Measuring success in social media marketing is one of the biggest challenges for businesses of...
When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...