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Psychology of Brand Perception: How Colors, Fonts, and Images Affect Customers
Why do we buy clothes from the same brands, consider coffee in a certain chain of coffee shops to...
How Are MLMs Regulated (or What Laws Apply)?
Introduction
Multilevel Marketing (MLM) companies operate in a legally complex gray zone that...
What Size Are Newspaper Ads?
When businesses consider newspaper advertising, one of the first—and most...
How Do Social Enterprises Measure Their Impact?
Social enterprises are designed to tackle pressing social and environmental issues, but how do...
What is a COO?
A Chief Operating Officer (COO) is an executive responsible for overseeing the daily operations...