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How to Develop a Business Development Strategy
Introduction
A business development strategy is the roadmap that guides how a company identifies...
Unforgiven. (1992)
Retired Old West gunslinger William Munny reluctantly takes on one last job, with the help of his...
B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence
Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is...
How Long Does It Take to See Retention Improvements?
When companies start investing in user retention strategies, one of the first questions...
Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe...