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How much equity should a founder give to investors?
One of the most important decisions a founder will make when raising capital is determining how...
What Role Do Tactics Like Deception or Bluffing Play in Negotiation?
Introduction: Understanding Tactics in Negotiation
Negotiation is often portrayed as a...
What are marketing communications?
Marketing communications, like any other communications, consist of certain elements, these are:...
How Does B2C Marketing Differ from B2B Marketing?
Marketing is not one-size-fits-all. While many principles overlap, B2C (Business-to-Consumer) and...
What Does It Mean to Pivot in Lean Startup Terms?
In the world of startups, the ability to adapt and change direction is crucial for survival. One...