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What Is the Minimum Budget for Google AdWords?
One of the first questions new advertisers ask is: “What is the minimum budget for Google...
Is Viral Growth Always Desirable?
Viral growth is one of the most exciting concepts in business and marketing. The idea that your...
How Do I Handle Open‑Ended Responses?
Open-ended responses are a goldmine of insight—rich with context, emotion, and nuance that...
What Skills Does a Successful Sales Manager Need?
A sales manager’s success is not defined by how well they can sell —it’s...
How Do Local Mobile Searches Behave / How to Optimize for “Near Me” Searches
Introduction
“Near me” searches have become one of the defining behaviors of the...