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What Is Digital PR and How Is PR Changing in the Online World?
Introduction: The Shift from Traditional PR to Digital PR
Public Relations (PR) has always been...
What is UGC and what is it for?
What is UGC
UGC stands for user-generated content.
Imagine that you, as a businessman, helped a...
Why Closing Is the Most Important Step in Sales
Introduction
Sales has many stages—prospecting, qualifying, presenting, handling...
Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic...
China as a global partner
The first series of broadcasts is dedicated to China. Alexey Kalinin, Vice-Rector for Research at...