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Why Is Emotional Appeal Important in B2C Marketing?
When it comes to Business-to-Consumer (B2C) marketing, the emotional connection between a brand...
How to Find Clients as a Copywriter
Introduction: Why Finding Clients Is the Real Challenge
Many copywriters discover quickly that...
B2B marketplaces yesterday, today and tomorrow: what are they and why do businesses need them?
15-17% of B2B sales in the world today pass through marketplaces - the segment of "business"...
Interpreting the aggregate demand/aggregate supply model
Key points
The aggregate demand/aggregate supply model is a model that...
Survey Design: Satisfaction, Ease-of-Use, and Suggestions
A well-designed survey can provide critical insights into user experiences, helping teams improve...