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When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
Unhinged (2020)
Academy Award winner Russell Crowe stars in Unhinged, a psychological thriller that takes...
What Is B2C Marketing?
Business-to-Consumer (B2C) marketing is the process of promoting and selling products or services...
Why Closing Is the Most Important Step in Sales
Introduction
Sales has many stages—prospecting, qualifying, presenting, handling...
What is Mobile Marketing?
Introduction
In an era where smartphones and tablets dominate digital interaction, businesses...