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How Important is Branding for a Startup?
Branding is one of the most critical aspects of building a successful startup. When launching a...
Niche Retail
Definition of Niche RetailNiche retail refers to a marketing strategy in which companies target a...
How Can Brands Find the Right Influencers to Partner With?
In the age of digital marketing, influencer partnerships have become a cornerstone of brand...
Second Act. (2018)
A big box store worker reinvents her life and her life-story and shows Madison Avenue what street...
Competitor Analysis: How to Study Your Opponent in 5 Steps
We will tell you why your business needs competitive analysis and how to conduct it as...