Text of the scientific work on the topic "ANALYSIS OF MODERN APPROACHES TO THE DEFINITION OF INNOVATIVE ACTIVITY OF THE ENTERPRISE" ANALYSIS OF MODERN APPROACHES TO THE DEFINITION OF INNOVATIVE OF THE COMPANY'S ACTIVITIES Annotation. The article gives the concept of innovation activity, highlights its signs and effects. Innovation activity is a distinctive feature of successful...

Marketing Plan: What It Is and How to Make It Marketing Plan Let's take a look at what a simple example of a marketing plan created using a template in Google Sheets might look like. It describes the main tasks that need to be solved to achieve a specific marketing goal — the launch of a new product line. Example of a marketing plan for a clothing brand And this is what a...

How to Develop a Product Strategy Developing a product strategy is a key stage in the development of any business. It determines what products, services or services the company will offer, how they will be positioned in the market, and what goals and objectives the company faces. We will tell you what a product strategy is, the main stages of development and methods. What is a product...

Why do we need psychology in a commercial offer? Psychology in a commercial offer helps to win over a person, keep his attention, make the product more desirable and attractive, and motivate him to buy. It is worth using psychology in a commercial offer in order to: Understand the client. Find out about his problems and win him over to you. Evoke emotions. Establish an emotional...

"Freelancing offers special advantages": where to look for a part-time job for students     Students often look for a side hustle for many reasons. First, the extra income helps cover tuition, housing, food, and personal expenses. Financial independence makes students less dependent on parents or scholarships, which promotes...

Marketing metrics: what metrics are important to track In this article, we will talk about how to get the most out of advertising and other promotion methods, attract new customers and expand the boundaries of influence. What are marketing metrics and what are they for? Marketing metrics are the top priorities to watch if you're growing and promoting your business. These criteria...

What is business intelligence and who is a business analyst, what does it do, and how does it help the company grow?   Business analytics is a field that has been developing rapidly in recent years and is becoming more and more in demand in the labor market. Business and department leaders are increasingly turning to business analysts to make data-driven...

Analytics tools in marketing   Analytics is the heart of successful marketing. Without data analysis, we are left in the dark and unable to understand what works and what doesn't. And while collecting and analyzing data may seem like a daunting and tedious process, there are tools available to help you with the task. Let's take a look at some of the...