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Dacey Rankins

added blog Business
2024-09-06 20:32:42 -

About brand positioning and building
Positioning is important. Very important. Positioning is necessary in order to maintain the unity and consistency of communications.The way partners and customers see your brand directly affects their attitude, desire to buy and use your product. Enter the market with discounts, do not expect that in the future they will buy from you without special offers. If you like bright...

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Charlotte Perez

updated the profile picture
2024-09-06 20:54:09 -

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Jack Luce

updated the profile picture
2024-09-07 23:44:18 -

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Dacey Rankins

added blog Business
2024-09-09 16:47:08 -

How Social PR Works
The values that brands convey affect consumer choices. They like to buy products from socially responsible companies. A special type of PR — social PR — will help to unobtrusively and effectively convey the brand's worldview to the target audience. What is social PR The main difference between social PR and classic PR is the presence of a socially significant...

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Dacey Rankins

added blog Business
2024-09-09 16:58:03 -

How to Write a Catchy Press Release
What is a press release?The concept of a press release should be determined on the shore in order to avoid possible inaccuracies, errors and misconceptions. A press release is an information message for the press, which contains news, an official position on a certain issue, a response to a certain informational occasion, an announcement of an event. It should be clearly understood that a...

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Dacey Rankins

added blog Business
2024-09-09 18:39:30 -

How to Create a Product That Will Be Popular with Users
The problem is that often the opinion of product developers does not coincide with the opinion of customers. Therefore, if you incorrectly identify the target audience, interpret its desires and needs, then the company will not be able to effectively sell the product. It will simply turn out to be unclaimed, despite the efforts and money...

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Dacey Rankins

added blog Business
2024-09-09 18:52:34 -

What are the dangers of cannibalization in SEO and how to avoid it
Pages of the same site can compete with each other in search results. This is due to the cannibalization of requests. This phenomenon is undesirable in SEO, as it leads to a decrease in search engine positions and organic traffic, so it needs to be monitored and eliminated. What is cannibalization? Query cannibalization occurs when multiple pages are optimized for the same or...

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Dacey Rankins

added blog Business
2024-09-09 19:05:21 -

Social Media Marketing (SMM)
Why is social media so important for business?Social media marketing is the easiest way to reach a large audience. Currently, half of the world's population, 3.8 billion people, use social media. Moreover, this number is constantly growing — since 2019, the number of users has grown by 9.2%. Social platforms are essential for increasing brand awareness. According to Hootsuite, 52% of...

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Dacey Rankins

added blog Business
2024-09-09 19:22:32 -

Storytelling
Storytelling is a marketing technique that helps to convey information through a story or story. It is used in advertising, social networks, personal and corporate blogs. What tasks does storytelling solve?To talk about the values of the brand. If you say: we care about customers, we value freedom of movement, it will be just a set of general phrases. A story helps to specify the wording and...

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Dacey Rankins

added blog Business
2024-09-09 19:37:26 -

10 Examples of Gamification in Building Customer Relationships
What is relationship selling?The term "relationship sales" describes an approach that is the opposite of the stereotypical "close the deal at all costs." Instead, it encourages honest dialogue aimed at building trust and empathy between the seller and the customer. This approach is based on creating an atmosphere of mutual understanding, where both the seller and the buyer benefit from each...

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