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How Social PR WorksThe values that brands convey affect consumer choices. They like to buy products from socially responsible companies. A special type of PR — social PR — will help to unobtrusively and effectively convey the brand's worldview to the target audience. What is social PR The main difference between social PR and classic PR is the presence of a socially significant...0 Kommentare 0 Geteilt 13KB Ansichten 0 Bewertungen
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How to Write a Catchy Press ReleaseWhat is a press release?The concept of a press release should be determined on the shore in order to avoid possible inaccuracies, errors and misconceptions. A press release is an information message for the press, which contains news, an official position on a certain issue, a response to a certain informational occasion, an announcement of an event. It should be clearly understood that a...0 Kommentare 0 Geteilt 14KB Ansichten 0 Bewertungen
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How to Create a Product That Will Be Popular with UsersThe problem is that often the opinion of product developers does not coincide with the opinion of customers. Therefore, if you incorrectly identify the target audience, interpret its desires and needs, then the company will not be able to effectively sell the product. It will simply turn out to be unclaimed, despite the efforts and money...0 Kommentare 0 Geteilt 14KB Ansichten 0 Bewertungen
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What are the dangers of cannibalization in SEO and how to avoid itPages of the same site can compete with each other in search results. This is due to the cannibalization of requests. This phenomenon is undesirable in SEO, as it leads to a decrease in search engine positions and organic traffic, so it needs to be monitored and eliminated. What is cannibalization? Query cannibalization occurs when multiple pages are optimized for the same or...0 Kommentare 0 Geteilt 13KB Ansichten 0 Bewertungen
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Social Media Marketing (SMM)Why is social media so important for business?Social media marketing is the easiest way to reach a large audience. Currently, half of the world's population, 3.8 billion people, use social media. Moreover, this number is constantly growing — since 2019, the number of users has grown by 9.2%. Social platforms are essential for increasing brand awareness. According to Hootsuite, 52% of...0 Kommentare 0 Geteilt 14KB Ansichten 0 Bewertungen
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StorytellingStorytelling is a marketing technique that helps to convey information through a story or story. It is used in advertising, social networks, personal and corporate blogs. What tasks does storytelling solve?To talk about the values of the brand. If you say: we care about customers, we value freedom of movement, it will be just a set of general phrases. A story helps to specify the wording and...0 Kommentare 0 Geteilt 13KB Ansichten 0 Bewertungen
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10 Examples of Gamification in Building Customer RelationshipsWhat is relationship selling?The term "relationship sales" describes an approach that is the opposite of the stereotypical "close the deal at all costs." Instead, it encourages honest dialogue aimed at building trust and empathy between the seller and the customer. This approach is based on creating an atmosphere of mutual understanding, where both the seller and the buyer benefit from each...0 Kommentare 0 Geteilt 16KB Ansichten 0 Bewertungen