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About brand positioning and buildingPositioning is important. Very important. Positioning is necessary in order to maintain the unity and consistency of communications.The way partners and customers see your brand directly affects their attitude, desire to buy and use your product. Enter the market with discounts, do not expect that in the future they will buy from you without special offers. If you like bright...0 Commentarios 0 Acciones 15K Views 0 Vista previa
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How Social PR WorksThe values that brands convey affect consumer choices. They like to buy products from socially responsible companies. A special type of PR — social PR — will help to unobtrusively and effectively convey the brand's worldview to the target audience. What is social PR The main difference between social PR and classic PR is the presence of a socially significant...0 Commentarios 0 Acciones 9K Views 0 Vista previa
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How to Write a Catchy Press ReleaseWhat is a press release?The concept of a press release should be determined on the shore in order to avoid possible inaccuracies, errors and misconceptions. A press release is an information message for the press, which contains news, an official position on a certain issue, a response to a certain informational occasion, an announcement of an event. It should be clearly understood that a...0 Commentarios 0 Acciones 10K Views 0 Vista previa
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How to Create a Product That Will Be Popular with UsersThe problem is that often the opinion of product developers does not coincide with the opinion of customers. Therefore, if you incorrectly identify the target audience, interpret its desires and needs, then the company will not be able to effectively sell the product. It will simply turn out to be unclaimed, despite the efforts and money...0 Commentarios 0 Acciones 10K Views 0 Vista previa
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What are the dangers of cannibalization in SEO and how to avoid itPages of the same site can compete with each other in search results. This is due to the cannibalization of requests. This phenomenon is undesirable in SEO, as it leads to a decrease in search engine positions and organic traffic, so it needs to be monitored and eliminated. What is cannibalization? Query cannibalization occurs when multiple pages are optimized for the same or...0 Commentarios 0 Acciones 10K Views 0 Vista previa