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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-09-20 15:51:55 -

B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence
Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is rarely a solo effort. In fact, Gartner research shows that the typical B2B purchase decision involves 6–10 stakeholders. Each member brings unique priorities, objections, and levels of influence. For marketers, this means success depends not only on understanding the organization’s...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-09-20 15:53:40 -

Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe inbound volume looks low. Maybe buyers aren’t converting as expected. This often sparks a critical question: Does marketing even work for B2B? The short answer: yes, B2B marketing works—but not if it’s misunderstood or misapplied. Unlike B2C, B2B buying cycles are longer,...

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Leonard Pokrovski

toegevoegd een audio Money
2025-09-20 15:54:06 -

Insurance: What Is Excess?
Insurance: What Is Excess? When you take out an insurance policy—whether for your car, home, travel, or health—you’ll often come across the term “excess.” It’s a key feature of most policies, but many people aren’t entirely sure what it means or how it affects their claims. Understanding excess can help you make better choices when buying insurance and...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-09-20 15:56:00 -

What Is B2C Marketing?
Business-to-Consumer (B2C) marketing is the process of promoting and selling products or services directly to individual customers. Unlike B2B (Business-to-Business) marketing, which targets companies and organizations, B2C focuses on personal consumption—the clothes people wear, the food they buy, the apps they download, or the vacations they take. This approach is often faster-paced...

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Leonard Pokrovski

toegevoegd een audio Money
2025-09-20 16:00:55 -

What Are Utility Bills?
What Are Utility Bills? Utility bills are regular invoices that households and businesses receive for essential services that keep daily life running smoothly. These services include electricity, water, gas, heating, internet, and sometimes waste management. Paying these bills ensures continued access to the resources and infrastructure that support modern living. Common Types of Utility...

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Leonard Pokrovski

toegevoegd een audio Money
2025-09-20 16:08:51 -

What is My Credit Score?
What is My Credit Score? Your credit score is more than just a number—it’s a reflection of your financial habits and a key factor that lenders, landlords, and even employers may consider when evaluating your financial responsibility. Understanding what a credit score is and how it works can help you make smarter financial decisions and open doors to better opportunities. What...

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Leonard Pokrovski

toegevoegd een audio Money
2025-09-20 16:14:21 -

What is a Budget?
What is a Budget? A budget is more than just numbers on a spreadsheet—it is a financial roadmap that helps individuals, families, and organizations plan, track, and manage their money effectively. At its core, a budget is a plan for how income will be earned, spent, and saved over a specific period, usually a month or a year. It is a critical tool for achieving financial stability and...

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Leonard Pokrovski

toegevoegd een audio Money
2025-09-20 16:30:05 -

How to Get a Credit Card
How to Get a Credit Card Getting a credit card is an important financial step that can help you build credit, manage expenses, and even earn rewards. However, it’s crucial to understand the process, requirements, and responsibilities before applying. Here’s a step-by-step guide on how to get a credit card. 1. Assess Your Financial Situation Before applying, evaluate your...

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Leonard Pokrovski

toegevoegd een audio Money
2025-09-20 16:34:35 -

How to Increase Your Credit Score
How to Increase Your Credit Score A strong credit score can open doors to better loan rates, credit card offers, and even impact rental and employment opportunities. If your credit score isn’t where you’d like it to be, don’t worry—improvement is possible with consistent effort and smart financial habits. Here’s a guide on how to increase your credit score...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-09-20 16:38:55 -

How Does B2C Marketing Differ from B2B Marketing?
Marketing is not one-size-fits-all. While many principles overlap, B2C (Business-to-Consumer) and B2B (Business-to-Business) marketing operate in fundamentally different contexts. Understanding these differences is crucial for crafting strategies that resonate with the right audience, optimize budgets, and drive measurable results. This article explores the core distinctions between B2C and...

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