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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-09 05:08:47 -

How do brands affect decisions?
How Do Brands Affect Decisions? The Choice That Feels Personal A person stands in front of a shelf filled with nearly identical products. The ingredients are similar. The prices differ only slightly. The functional differences are difficult to detect. Yet the decision feels obvious. One brand simply feels better. More trustworthy. More familiar. More appropriate. The interesting...

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Dacey Rankins

adicionou um novo artigo Business
2026-05-30 20:10:13 -

How Do Emotions Affect Buying Behavior?
Most consumers like to believe they make rational purchasing decisions. It's an appealing idea. We compare features. We evaluate prices. We read reviews. We weigh alternatives. Then, armed with objective information, we choose the option that offers the greatest value. At least that's the story many people tell themselves. The reality is considerably more complicated. Consider how often...

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Dacey Rankins

adicionou um novo artigo Business
2026-05-29 16:50:26 -

How Do I Attract Customers Consistently?
A bakery near my old apartment used to sell out by noon every Saturday. Not because the croissants were miraculous. They were good, certainly. Flaky enough to justify mild emotional attachment. But across the city there were objectively better pastries available for anyone willing to queue aggressively beside people wearing expensive knitwear. What fascinated me was something else. The owner...

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Dacey Rankins

adicionou um novo artigo Business
2026-05-27 16:59:26 -

How Does Dropshipping Work?
At 1:18 a.m., someone watches a YouTube video titled: “How I Made $47,892 in One Month Dropshipping LED Dog Collars.” The thumbnail contains a rented Lamborghini, a shocked facial expression, and enough red arrows to suggest either ecommerce success or an incoming aviation disaster. By morning, thousands of people are googling “best dropshipping suppliers” while...

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Dacey Rankins

adicionou um novo artigo Business
2025-11-25 10:59:47 -

How Is Influence Used in Marketing and Business?
A Deep Guide to Understanding How Companies, Leaders, and Creators Shape Decisions Influence plays a powerful and unavoidable role in marketing and business. Every advertisement, brand message, product launch, or social media campaign uses influence in some form. It shapes which brands people trust, which products they buy, which creators they follow, and how companies build loyal communities...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-07 15:03:36 -

Is Guerrilla Marketing Legal and Ethical?
Understanding the fine line between bold creativity and responsible marketing. Introduction: The Law and the Art of Unconventional Marketing Guerrilla marketing thrives on surprise. It turns sidewalks into billboards, flash mobs into stories, and creativity into virality. But what happens when surprise crosses the line into illegality or ethical controversy? For every legendary guerrilla...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-23 16:33:54 -

What Are Common Challenges in B2C Marketing?
In the fast-moving world of Business-to-Consumer (B2C) marketing, companies face unique hurdles when trying to capture attention, convert prospects, and build long-term loyalty. Unlike B2B, where decision-making involves multiple stakeholders and long cycles, B2C requires marketers to move quickly, create emotional connections, and stand out in highly saturated markets. This article explores...

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Dacey Rankins

adicionou um novo artigo Business
2026-05-26 17:29:52 -

What Makes Customers Trust a Brand?
A customer will hand a company something oddly intimate before they hand over money. Belief. Not blind belief, necessarily. Not irrational devotion assembled overnight like a cult documentary waiting to happen. But a quieter calculation. A subconscious decision that says: I think this brand will do what it claims without making my life worse in the process. That decision happens fast....

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Dacey Rankins

adicionou um novo artigo Business
2026-05-26 16:45:08 -

Why Do Customers Buy Products Online?
At 11:47 p.m., someone buys a weighted blanket after watching half a documentary they weren’t even enjoying. A college student orders protein powder while pretending to study for economics. A father standing in a grocery store parking lot panic-buys noise-canceling headphones because he cannot survive one more cross-country flight with twin toddlers asking whether clouds are touchable....

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