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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-10-02 19:59:20 -

Paid, Owned, and Earned Media: The Three Pillars of Digital Marketing
Introduction: Why These Three Media Types Matter Digital marketing is built on three core pillars: Paid Media, Owned Media, and Earned Media. Every brand, from startups to global corporations, relies on some combination of the three. Paid Media gives businesses instant visibility. Owned Media builds long-term authority and customer relationships. Earned Media boosts credibility...

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Leonard Pokrovski

toegevoegd een audio Economics
2026-02-13 19:12:48 -

What Are the Types of Commerce?
What Are the Types of Commerce? Commerce refers to all activities involved in the exchange of goods and services between producers and consumers. It plays a central role in economic development, employment generation, and the smooth functioning of markets. As societies and technologies have evolved, commerce has taken different forms to meet changing needs. Broadly, commerce can be classified...

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Dacey Rankins

toegevoegd een audio Business
2025-01-09 15:23:12 -

What is a business model?
A business model is a crucial component of any company, whether it's a startup or an established enterprise. It essentially defines how a business creates, delivers, and captures value. In other words, a business model outlines a company's plan for generating profit. It details the products or services offered, the target markets, and anticipated expenses, serving as a roadmap for both internal...

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Leonard Pokrovski

toegevoegd een audio Economics
2026-02-19 19:27:53 -

What Is the Role of Marketing in Commerce?
What Is the Role of Marketing in Commerce? Marketing plays a central role in commerce because it connects businesses with customers. Commerce is not only about producing goods or delivering services—it is about creating value, communicating that value, and building relationships that make buying and selling possible. Marketing is the system that helps firms understand what people need,...

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Leonard Pokrovski

toegevoegd een audio Economics
2026-02-16 17:12:06 -

What Is Wholesale Commerce?
What Is Wholesale Commerce? Wholesale commerce is the part of the supply chain where goods are sold in large quantities to businesses rather than to individual consumers. In simple terms, wholesalers act as a bridge between producers (manufacturers, farmers, or importers) and the retailers, institutions, or professional buyers who resell or use those goods. If retail is about selling one...

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