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Dacey Rankins

added blog Marketing and Advertising
2025-10-13 17:42:05 -

How Reliable Are Market Research Results (and How Much Can You Trust Them?)
Introduction Market research promises clarity. You invest time, money, and effort to understand your audience — to know what they think, what they want, and how they behave. But here’s the uncomfortable truth: not all research is reliable. Even professionally conducted studies can be distorted by bias, flawed sampling, misleading questions, or misinterpreted results. And in an...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-10 20:03:29 -

How Reliable Are Market Research Results? (And How Much Should You Trust Them?)
Introduction: The Confidence Problem in Market Research Market research is often described as the foundation of smart business decisions — but how much can you really trust the results? You might spend weeks conducting surveys, running focus groups, or analyzing customer data, only to realize that your insights didn’t translate into success once applied in the real world. A new...

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Dacey Rankins

added blog Business
2025-01-13 14:41:10 -

What role does technology play in business forecasting?
In today’s rapidly evolving business landscape, forecasting has become an indispensable tool for guiding strategic decisions, resource allocation, and long-term planning. The process of forecasting relies on predicting future trends based on historical data and market analysis. However, the sheer volume of data and the complexity of factors influencing business outcomes can make accurate...

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