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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-22 15:30:12 -

How Do We Differentiate Our Brand in a Crowded B2B Market?
In today’s B2B landscape, the competition is fierce. Buyers are overwhelmed with messages from dozens—sometimes hundreds—of vendors, all claiming to be “innovative,” “customer-centric,” and “best-in-class.” In such a noisy market, the challenge isn’t just to be good at what you do—it’s to be different in ways that matter to...

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Dacey Rankins

adicionou um novo artigo Business
2024-12-25 18:28:06 -

What Is Competitive Advantage in Business Strategy?
In today’s fast-paced and competitive business world, the ability to outperform competitors is essential for long-term success. This is where the concept of competitive advantage comes into play. A competitive advantage refers to the unique strengths or capabilities that allow a company to deliver superior value to its customers compared to its competitors. Companies that develop and...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-26 15:15:52 -

What Is Their Market Positioning?
Market positioning is one of the most critical aspects of competitor analysis and brand strategy. Understanding how your competitors are positioned allows you to evaluate how customers perceive them, what value propositions they emphasize, and where gaps exist that you can fill. Without this knowledge, your own positioning risks being vague, ineffective, or worse—identical to someone...

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