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What Is the Role of Competitive Analysis in Product Strategy?In product management, building a winning product is never done in isolation. No matter how innovative or unique a company’s offering might seem, it exists within a broader competitive landscape. Competitors—whether direct, indirect, or emerging—shape customer expectations, market dynamics, and even regulatory environments. This is why competitive analysis plays a central role...0 Comentários 0 Compartilhamentos 2KB Visualizações 0 Anterior
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What Tools and Methods Support PMMs?Product Marketing Managers (PMMs) juggle a wide variety of responsibilities: market research, positioning, go-to-market (GTM) planning, sales enablement, and performance measurement. To succeed, PMMs rely on a toolbox of platforms and methodologies that help them understand the customer, align teams, and drive growth. But with so many available tools and approaches, it can be overwhelming to...0 Comentários 0 Compartilhamentos 1KB Visualizações 0 Anterior