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Dacey Rankins

added blog Business
2025-11-25 10:59:47 -

How Is Influence Used in Marketing and Business?
A Deep Guide to Understanding How Companies, Leaders, and Creators Shape Decisions Influence plays a powerful and unavoidable role in marketing and business. Every advertisement, brand message, product launch, or social media campaign uses influence in some form. It shapes which brands people trust, which products they buy, which creators they follow, and how companies build loyal communities...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 15:03:36 -

Is Guerrilla Marketing Legal and Ethical?
Understanding the fine line between bold creativity and responsible marketing. Introduction: The Law and the Art of Unconventional Marketing Guerrilla marketing thrives on surprise. It turns sidewalks into billboards, flash mobs into stories, and creativity into virality. But what happens when surprise crosses the line into illegality or ethical controversy? For every legendary guerrilla...

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Dacey Rankins

added blog Business
2025-09-23 16:33:54 -

What Are Common Challenges in B2C Marketing?
In the fast-moving world of Business-to-Consumer (B2C) marketing, companies face unique hurdles when trying to capture attention, convert prospects, and build long-term loyalty. Unlike B2B, where decision-making involves multiple stakeholders and long cycles, B2C requires marketers to move quickly, create emotional connections, and stand out in highly saturated markets. This article explores...

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