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Dacey Rankins

adicionou um novo artigo Business
2024-12-16 14:09:11 -

Growing Your Business: Strategies for Scaling and Success
Growing a business is an exciting yet challenging process that requires strategic planning, effective marketing, and the right tools. Scaling successfully means reaching new customers, increasing sales, and expanding your presence. In this article, we’ll explore how you can scale your business, implement effective marketing strategies, build a social media presence, and leverage the best...

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Dacey Rankins

adicionou um novo artigo Business
2025-05-06 12:53:02 -

How Can a Startup CEO Effectively Scale the Company?
Scaling a startup is one of the most challenging—and rewarding—phases in a founder’s journey. While launching a product and gaining early traction are major achievements, true success lies in the ability to grow sustainably without losing efficiency, culture, or customer focus. For startup CEOs, effective scaling requires strategic foresight, operational discipline, and...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 17:43:59 -

How CMOs Measure Marketing Effectiveness and Overcome Challenges
In today’s rapidly evolving business landscape, measuring marketing effectiveness is critical for any Chief Marketing Officer (CMO). A CMO’s role extends beyond campaign execution; they must analyze results, optimize strategies, and navigate challenges to ensure marketing drives business growth. This comprehensive guide explores how CMOs assess performance, identify key performance...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-16 16:29:05 -

How Do I Acquire Customers? Strategies and Tactics That Work
Customer acquisition is one of the most common—and most challenging—questions business owners and marketers ask: How do I actually get customers? While the concept sounds simple, successful customer acquisition requires a clear strategy, the right tactics, and ongoing optimization. This article breaks down customer acquisition into practical, actionable strategies and tactics you...

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Dacey Rankins

adicionou um novo artigo Business
2025-04-11 16:58:52 -

How do I find my first customers?
Every startup starts with zero customers. The first few are the hardest to get—but they’re also the most important. They validate your idea, give you valuable feedback, and can become your earliest advocates. So, how do you go from zero to one (and beyond)? Here’s a practical guide to finding your first customers. 1. Start With Your Network Before casting a wide net, tap...

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Dacey Rankins

adicionou um novo artigo Business
2025-04-30 12:55:59 -

How Do I Get Customers and Deliver Value?
One of the biggest challenges entrepreneurs face isn't just building a product—it's attracting customers and delivering meaningful value that keeps them coming back. No matter how innovative your offering is, if customers aren’t discovering it, experiencing impact quickly, and feeling satisfied over time, growth will stall. To build a thriving business, founders must constantly ask...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-19 15:21:52 -

How Do Referrals Help Customer Acquisition?
Referral-based customer acquisition is one of the most powerful—and often underutilized—growth strategies available to businesses. When customers recommend a product or service to others, they act as trusted advocates, reducing friction, shortening sales cycles, and dramatically lowering customer acquisition cost (CAC). In an era of rising ad costs and declining trust in...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-20 17:07:53 -

How Do You Scale Customer Acquisition?
Scaling customer acquisition is one of the most challenging—and most important—phases of business growth. What works to acquire the first 100 or 1,000 customers often breaks when a company tries to reach 10,000, 100,000, or more. Costs rise, channels saturate, teams strain, and efficiency declines. True acquisition scaling is not about “doing more.” It is about building...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-20 17:04:29 -

How Does Content Marketing Support Customer Acquisition?
Content marketing is one of the most powerful and sustainable tools for customer acquisition. Unlike paid advertising, which stops the moment budgets are paused, content marketing builds long-term assets that continuously attract, educate, and convert customers. When done correctly, content marketing doesn’t just drive traffic—it drives qualified customers, lowers acquisition...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-11 16:27:38 -

How Does Growth Hacking Differ from Traditional Marketing?
The world of marketing has evolved rapidly over the past decade. While traditional marketing remains a cornerstone of brand building and awareness, a new discipline—growth hacking—has gained prominence, particularly in the startup ecosystem. Both approaches aim to drive business growth, but their methods, priorities, and philosophies differ significantly. Understanding these...

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