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How Do You Manage the Product Lifecycle?Every product, no matter how innovative or successful, follows a journey from conception to eventual retirement. This journey is known as the product lifecycle, and managing it effectively is one of the most important responsibilities of product marketers and product managers alike. Good product lifecycle management ensures that products deliver maximum value at each stage, adapt to changing...0 Comments 0 Shares 1K Views 0 Reviews
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How Does Growth Hacking Relate to Growth Marketing?Over the last decade, the terms growth hacking and growth marketing have become common in conversations about business expansion, particularly in digital-first companies. They are sometimes used interchangeably, which creates confusion. In reality, growth hacking and growth marketing are closely related but distinct concepts. Growth hacking is often described as the experimental, rapid-testing...0 Comments 0 Shares 2K Views 0 Reviews
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What Does a Product Manager Do?A product manager (PM) wears many hats, acting as a strategist, communicator, and decision-maker throughout the product lifecycle. Their responsibilities start with research and discovery. PMs identify customer pain points, analyze competitors, and assess market opportunities. This foundation ensures products solve real problems. Next, PMs create a product vision and roadmap. They define the...0 Comments 0 Shares 2K Views 0 Reviews
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What Is Product Management?Product management is a discipline focused on guiding the development, launch, and growth of products that meet customer needs and align with business goals. It sits at the intersection of strategy, design, and execution. At its core, product management is about understanding users. Product managers (PMs) gather insights through research, interviews, and analytics to define problems worth...0 Comments 0 Shares 2K Views 0 Reviews
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What’s Involved in Managing a Product’s Entire Lifecycle?Every product, like a living organism, has a lifecycle. It begins with an idea, grows through development, matures in the market, and eventually declines or evolves into something new. Understanding and managing this lifecycle is at the heart of effective product management. Companies that succeed at lifecycle management not only maximize profits but also build long-term customer loyalty and...0 Comments 0 Shares 2K Views 0 Reviews