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Dacey Rankins

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2025-07-28 14:56:02 -

How Do I Handle Open‑Ended Responses?
Open-ended responses are a goldmine of insight—rich with context, emotion, and nuance that closed-ended questions simply can’t capture. But they also come with a challenge: how do you handle, interpret, and act on feedback that’s unstructured and often subjective? The key is to approach open-ended responses with curiosity, consistency, and a strategy for extracting patterns....

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Dacey Rankins

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2025-08-18 13:27:56 -

How Do PMs Work With Customers, Stakeholders, and Engineering Teams?
The role of a product manager (PM) can often seem ambiguous to those outside the field. Unlike engineers, designers, or marketers, PMs don’t “own” a single function—they instead serve as connectors, strategists, and facilitators who bring together diverse groups to create successful products. A PM’s ability to collaborate effectively with customers, stakeholders,...

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Dacey Rankins

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2025-09-15 18:56:54 -

What Tools and Methods Support PMMs?
Product Marketing Managers (PMMs) juggle a wide variety of responsibilities: market research, positioning, go-to-market (GTM) planning, sales enablement, and performance measurement. To succeed, PMMs rely on a toolbox of platforms and methodologies that help them understand the customer, align teams, and drive growth. But with so many available tools and approaches, it can be overwhelming to...

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